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Monday 6th August 2012
Less than a month after receiving an online gaming licence from the Nevada Gaming Commission, British online and land-based gaming giant William Hill has signed a deal to provide the Plaza Hotel and Casino in Las Vegas with mobile sportsbetting and a self-service betting kiosk.
After receiving its licence, William Hill completed its previously announced acquisitions of American Wagering Incorporated, Brandywine Bookmaking, which has operated the Lucky’s Race and Sports Book at the Plaza Hotel and Casino since 2008, and the racing and sportsbook assets of Sierra Development Company for a total of approximately $53 million.
“We have had a long partnership with Lucky's Race and Sports Book at the Plaza Hotel and Casino,” said Tony Santo, President of Play LV, operator of the Plaza Hotel and Casino.
“Our customers have come to expect a high level of customer service and the commitment of William Hill to cutting-edge technology will only improve our customers' experiences.”
The new agreement will see William Hill provide customers at the Plaza Hotel and Casino with access to its mobile sports wagering application, which is the only approved in Nevada for use on iPhone, iPad, Android and Blackberry devices, and a new version of its iPhone and iPad app that was only recently released.
“As the oldest continuously operating sportsbook in Las Vegas, the book at the Plaza Hotel and Casino has a rich history and terrific reputation as a cornerstone of the property since 1975,” said Joe Asher, United States Chief Executive Officer for London-based William Hill.
“The Plaza Hotel and Casino race and sportsbook is known for its terrific customer service and wagering product. We look forward to enhancing the experience with an even better wagering product and great technology.
“Play LV Gaming and Tamares have done a remarkable job transforming the property and we look forward to continuing to provide the best race and sportsbetting experience in downtown Las Vegas for many years to come.”
Source: OnlineCasinoNews
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