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Friday 13th July 2012
Betting exchange and online casino operator Betfair has launched a new native Android app that features a completely revamped user experience customised for the Linux-based operating system.
London-based Betfair stated that its Android v2.0 app ‘builds on the recent intuitive interfaces’ featured on its iPhone and iPad apps and includes a ‘highly responsive look and feel’ along with a ‘superior visual homescreen’.
Betfair declared that the new app also comes complete with its unique Cash Out tool in addition to price graphs and market view enhancements and is a ‘step towards capturing the significant commercial potential of this channel in future’.
“This is another exciting launch for Betfair, which again highlights the benefit of our Silicon Valley Development Center who have worked around-the-clock to build a product that is very engaging and reflects the needs of our customers and business,” said Raj Vemulapalli, Mobile Vice-President for Betfair.
“Due to the popularity of the Android platform, this app will provide a huge number of existing and potential Betfair customers with a fundamentally improved experience. This product is another example of how Betfair is leading the way in mobile gaming.
“This app will build on the already formidable performance of our mobile division, which recorded £22.7 million in revenues in fiscal year 2012 and saw a 122 percent increase in the number of bets placed. We have already seen the benefits of significant product investment with our new native iPhone and iPad applications winning industry awards and featuring in wider reviews like the Sunday Times Top 500 Apps and a Best of British Apps report in association with UK Trade and Industry.”
Source: OnlineCasinoNews
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